Experience
Deutsch- Junior Copywriter | August 2024- Present
- Support campaign-level creative work for clients including Walmart, Pizza Hut, Keurig and Nintendo
- Became the go-to copywriter for Keurig Dr Pepper packaging across brands including Green Mountain Coffee Roasters, 7UP, Snapple, and The Original Donut Shop
- Leverage performance insights to inform creative decisions resulting in exceeding client benchmarks across key KPIs including CTR, VSR, VCR, CAC, and CPC
Deutsch- Copywriting Intern | June 2024- August 2024
- Concepted and wrote copy for brand campaigns across a wide range of clients such as Pizza Hut, The League, Dr. Pepper & Taco Bell
- Sat in on meetings with clients, upper management, and production teams to gain exposure to full creative process
- Won company-wide creative contest that was then pitched to a perspective client
- Demonstrated strong initiative and growth, leading to a full-time offer
Brand 33 - Freelance Copywriter | January 2024- November 2024
- Developed brand-forward copy for campaigns, and brand assets for brands including Gallagher Insurance, Carrington College, RPS Financial and more
- Adapted quickly to different brand voices and strategic frameworks across clients
- Pitched ideas that were approved and executed in client-facing work
- Brought in as a freelance partner following a successful internship
Education
California State University Dominguez Hills- BA in Advertising and PR | May 2024
- GPA- 3.94
Bookshop School for Ads- Portfolio school | June 2023- October 2024
Santa Barbara City College- AA in Marketing | August 2021- May 2022
- GPA- 3.40
Awards and Organizations
MAIP Fellow- 4As | 2024
Outstanding Student in Ad and PR- CSUDH | 2024
Cum Laude/ Honors- CSUDH | 2023-2024
Public Relations Student Society of America Board Member