Student Work
Art Direction/ Copy by Dana Poss
CHEMICAL FREE CLEAN
We all love that clean, fresh feeling. But what if that feeling is doing more harm than good? Some of the most popular brand-name body washes on the market are filled to the rim with harmful chemicals. That’s where Dr. Squatch comes in. Dr. Squatch only uses products that are chemical-free for the best au-natural clean. Whether you’re a mountain man, a businessman, or an everyday man, Dr. Squatch is your soap for a chemical-free clean.
THE PRINT
THE EXTENSIONS
Dr. Squatch's Periodic Table
A Dr. Squatch Periodic Table that showcases the natural ingredients, signature scents, and feel-good benefits found in every bar of soap.
Good Enough to Eat
Dr. Squatch’s ingredients are natural enough to eat—so we created the All-Natural Granola Bar, featuring real flavors pulled directly from their soaps.
Side-by-Side Comparison
An in-store installation contrasts bottles styled like popular body washes—labeled with their harmful ingredients—alongside shelves of Dr. Squatch bars made with natural ingredients.
