Student Work
Art Direction/ Copy by Dana Poss
CHEMICAL FREE CLEAN
We all love that clean, fresh feeling. But what if that feeling is doing more harm than good? Some of the most popular brand-name body washes on the market are filled to the rim with harmful chemicals. That’s where Dr. Squatch comes in. Dr. Squatch only uses products that are chemical-free for the best au-natural clean. Whether you’re a mountain man, businessman, or an everyday man, Dr. Squatch is your soap for a chemical-free clean.
THE PRINT
THE EXTENSIONS
DR. SQUATCH'S PERIODIC TABLE
Dr. Squatch’s periodic table features all the natural ingredients found in Dr. Squatch’s soaps, the different scents, and the positive feelings that come with using their soaps.
GOOD ENOUGH TO EAT
The ingredients in Dr. Squatch’s soap are natural enough to eat. To highlight that fact, we created the Dr. Squatch’s “All Natural Granola Bar” featuring real flavors found in their soaps.
SIDE-BY-SIDE COMPARISON
An installation of shelves is placed in stores filled with bottles that look like other popular body washes on the market. However, these bottles are labeled with the harmful chemicals that are found inside these popular brands. Besides these faux bottles are shelves filled with bars of Dr. Squatch.
